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Fiat

These are a series of ads that were created to support our Fiat clients. I was given full control over the art direction for the creative and wanted to showcase how fun and whimsical the Fiat brand can be. For these ads, I wanted to show the many personalities of Fiat and their drivers. From the gardens to the urban sprawl, Fiat goes where you do. For the dynamic inventory template (bottom), I wanted the user experience to be simple but fun. Simple navigation and large call to actions promote interaction, which leads to higher click through rates and better spend for our creative.

Click through for more examples.